ABOUT DOUWE EGBERTS BRAND:
DOUWE EGBERTS IS A BRAND OF COFFEE AND A COMPANY WHICH IS MAJORITY-OWNED BY JACOBS DOUWE EGBERTS. IT WAS FOUNDED IN JOURE, NETHERLANDS, BY EGBERT DOUWES IN 1753 AS THE WHITE OX (DE WITTE OS), A GENERAL GROCERY SHOP WHICH LATER DEVELOPED INTO A COMPANY DEALING SPECIFICALLY IN COFFEE, TEA AND TOBACCO. BY 1925, IT HAD CHANGED ITS NAME TO DOUWE EGBERTS (AS IN DOUWE, THE SON OF EGBERT), AND HAD INTRODUCED THE RED SEAL WITH INITIALISM AS ITS LOGO. 
DOUWE EGBERTS AROMA ROOD COFFEE IS ONE OF THE MOST POPULAR IN EUROPE. AROMA ROOD IS CHARACTERIZED AS AROMATIC, SMOOTH AND RICH WITH PERFECTLY BALANCED FLAVOR AND ACIDITY. MANY DRINK IT WITHOUT MILK OR SUGAR (EVEN WHEN THEY NORMALLY USE MILK AND SUGAR) BECAUSE OF AROMA ROOD’S OWN SPECIAL SWEETNESS. THE COMBINATION OF STRONG ROBUSTA BEANS AND AROMATIC ARABICA BEANS COME TOGETHER IN A SYMPHONY OF FLAVOR THROUGH THE DOUWE EGBERTS’ ROASTING PROCESS.